A company website the client changes by asking its own AI assistant
We built the Dili Company website and run it with AI, SEO and GEO included, and when the client wants something changed, they ask their own AI assistant, check the result on staging and approve it.
The build at a glance
- Client
- Dili Company
- The site
- dilicompany.com, built by us
- Run by
- Our team, with AI
- Search
- SEO for search engines, GEO for AI assistants
- How changes start
- A request in plain English to the client's own AI assistant
- Where changes land first
- A staging copy of the site
- Going live
- Only after the client approves
- Status
- Live
A website that ages the day it launches
A company website usually looks its best on launch day. After that, every new page, reworded service and fresh article joins a queue in somebody's inbox, and the search rankings drift while the queue grows.
Search also has a second front. People ask AI assistants for recommendations, and those assistants read websites in their own way. A site has to work for both and keep working long after the launch.
What we built
We built dilicompany.com and we run it with AI, including SEO for search engines and GEO for the AI assistants that answer questions. We also made the client an AI assistant of their own, so every change starts as a sentence from them.
Changes asked for in plain English
When the client wants a page added, a service reworded or an article published, they describe it to their AI assistant the way they'd brief a colleague. Nobody has to log in to an editor or learn how the site is put together.
The assistant makes the change on a staging copy of the site, never on the live one. We set up custom AI assistants like this one for other jobs too.
Nothing goes live until the client approves
The client looks the change over on staging. If it's right, they approve it and the assistant pushes it to production. If it isn't, they say what to change and check it again.
The client sees every change before their visitors do, and a change they don't approve never leaves staging.
Ready for search engines and AI assistants
We keep the site in shape for search engines and for the AI assistants that people now ask for recommendations. The Insights section holds the site's practical guides, and new ones go through the same ask, check and approve loop.
The same setup is how we run the websites we build for other businesses: you ask for changes in plain words and approve them before they go live.
How it runs today
Dili Company changes its own website by describing what it wants. Its assistant makes the change on staging, and the client sees it before any visitor does.
We stay behind the scenes and keep the site healthy for search engines and AI assistants. It's the setup we'd like every client site to have, and a build like it with us starts with a free audit.
Questions about websites run with AI
Can I change my website by asking an AI assistant?
Yes. On a website we run with AI, you describe the change in plain English and an AI assistant makes it. For Dili Company, the client asks their own AI assistant, which builds the change on a staging copy of the site. Nothing reaches the live site until the client has checked it and approved it.
Is it safe to let AI edit a live website?
An AI assistant that edits a website should never touch the live site directly. In this build every change lands on a staging copy first, the client checks it there, and only an approval pushes it to production. If the change isn't right, the client asks for another version and checks again before anything goes live.
What is GEO, and how is it different from SEO?
GEO, or generative engine optimisation, is the work of making a website easy for AI assistants such as ChatGPT to read, understand and recommend. SEO does the same job for search engines like Google. People now ask both for answers, so we look after SEO and GEO together on the sites we run.
Do we need to learn a website editor to update the site?
No. A website we run with AI needs no editor, login or content system on your side. You write what you want in a sentence, the assistant makes the change on staging, and you approve it. We keep the code, hosting and search health in order behind the scenes.
How much does a website run with AI cost?
A website run with AI costs a fixed price to build and a monthly rate to run it, and the audit that scopes it is free. The monthly rate is set for the agreed scope, and we re-quote if the scope changes a lot. Our pricing page explains the build price and the monthly rate.
Will a new website lose our Google rankings?
A new website shouldn't lose your Google rankings if the move is planned. We audit the old site, map every URL to its new address with 301 redirects and ship titles, descriptions and headings at least as strong as before. After launch we swap the sitemap in Search Console and watch coverage for four weeks.
More AI assistants we built
Custom personal AI assistant
Muninn, the assistant we built for Kirill's family and our co-founder, remembers each person and runs their home server.
An AI employee on Telegram
It sends report cards and reminders in client groups and changes the CRM once a manager approves.
An inbox that turns into a task list
An assistant reads the inbox and turns each real action item into a task with a date.
Services and articles behind this build
Websites
Fast, modern websites that we keep current for you. You ask for changes in plain words, and they go live once you approve.
Custom AI builds
When nothing off the shelf fits, we write agents and automations in TypeScript or Python around your data and edge cases, then hand you the code.
AI integration
AI wired into the email, CRM, spreadsheets and chat your team already uses.
Your API keys: encrypted, not in plaintext
How AI agents mishandle provider keys, and the two key models we run in production.
How long does a change to your site take?
Show us the site you have, or tell us about the one you need, and at a free audit we'll show you what running it this way would look like.